Easy Squeeze Packaging for Fresh-Sealed Conditioning
These deep treatment hair masks by Biolage are specially formulated to condition and moisturize dry, dull hair, restore and maintain color-treated hair, and smooth frizzy hair. No more messy jars. Light, easy to squeeze packaging filled with indulgent and sensorial textures with vegan formulas made concentrated with plant-based emollients.
This powerful hair mask prevents damaged, tangled...More
Moisture for Smooth, Controlled, Shiny Locks
With ingredients of silk, quinoa, and maracuja oil, BioSilk's Hydrating Therapy Line helps to restore moisture any time of the year. Hydrating Therapy drenches severely moisture depleted and coarse hair with the rich, luxurious, and moisturizing effects of maracuja oil, the powerful moisture retention of quinoa and the smoothing power of silk. Results include improved control, and smooth, shiny...More
Deep Cleansing for Silky Yet Fuller, Thicker Hair
Vitabrid C12 Scalp Shampoo is packed with ingredients to improve scalp and hair health. Featuring energy supplying anti-oxidant vitamins, (Vitabrid CG (active & stable Vitamin C), Zinc Oxide, Dexpanthenol, Menthol, and Salicylic Acid), the formula promotes the look and feel of thicker, fuller hair, while also hydrating and soothing the scalp. It gently yet effectively cleanses, leaving hair...More
Latest Products & Tools Launching at Industry Event
At the 2019 distributor show in Las Vegas, our editors discovered a range of new and soon-to-launch products and tools, while uncovering a few trends along the way.
Responsible Sourcing - One of the emerging trends involves sustainable sourcing and recycled and recyclable packaging. FFØR, a free-from-anything-harsh-or-harmful line of hair care only works with suppliers that can verify the...More
ColorProof's New Hypoallergenic Shampoo & Conditioner
Taking their already 'clean' reputation to a new level, ColorProof has released hypoallergenic ColorProof SuperSheer Clean Shampoo and Conditioner. The new duo offers top performance with an extensive "free-of" list that includes no silicones and fragrances. This gentle formula is powered by natural bioactives including blue lotus flower, edelweiss, shea butter and jojoba, baobab, and carob tre...More
Hello Kitty and OPI Rekindle Friendship with Holiday Gift Set
On shelves October 2019 – In 2016, two icons partnered to create one unforgettable collection, the Hello Kitty Collection by OPI. The collection became an instant favorite – the most talked about OPI collection of all time with the most-searched-for shade ever, Let’s Be Friends! Due to demand, these two icons are saying "Let’s Be Friends, again!"...More
Go for Soft, Touchable Waves with New Styling Balm
Celebrity hairstylist Sarah Potempa, the mastermind behind the Beachwaver rotating curling irons, has launched the Make Waves Collection of wet styling products.
A part of the new line, Braid Balm is a foam prep formulated with HIx Bond Multipliers that strengthens hair each time you use it, giving you smooth, frizz-free braids. The scent is cooly Caribbean cocon...More
Pravana's New Duo for Maintaining Hue Vibrancy
Guard color vibrancy with Pravana’s new Color Protect Cleanse and Color Protect Condition. From red to blonde, brunette and even fashion colors, this duo adds smoothness and enhances manageability making hair easier to brush through and style. Enriched with silk amino acids to help build strength Color Protect is formulated with antioxidant properties to stop residual oxidation while UV color p...More