Ouidad recently introduced its newest launch, Unbreakable Bonds Mixing Drops. Formulated for all curl types, these fragrance-free drops can be customized to your curl routine to hydrate and strengthen hair over time. Unbreakable Bonds Mixing Drops are the newest addition to the brand’s bond-building collection, which includes a shampoo and conditioner that launched in March.
Unbreakable Bonds Mixing Drops are infused with bond-building technology and good-for-curl ingredients like vegan collagen, hyaluronic acid, and rice protein. These drops can be added to any styling product for best results with consistent use. The bond-building complex works to create new hydrogen and ionic bonds that help boost curl strength, hydrate strands, and support healthy-looking curls.
“We have seen an overwhelmingly positive response to Unbreakable Bonds, and so this line extension was a natural next step. While there continues to be an influx of bond repair haircare on the market, we felt there was a huge opportunity to do bond building the Ouidad way. These formulas were developed specifically to avoid causing protein overload, which can be damaging to any hair type but particularly disruptive to someone’s curl pattern,” said Ashley Rectanwald, director of marketing at Ouidad.
The Unbreakable Bonds collection was designed to provide clean bond repair with fragrance-free formulas that are gentle enough to use every day and on sensitive scalps. They are free of sulfates, silicones, parabens, phthalates, and mineral oil—plus they are vegan, cruelty-free, and color-safe.
The Mixing Drops can be added to any styler to add bond-boosting technology to your favorite formulas. To use, add 2-3 drops to your favorite Ouidad styler and apply to hair as you would normally. For thicker hair, apply 2-3 drops per section for styling.