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A concept with English origin, the Underground collection appoints the alternative contra-cultural movements that were developed since the 60s and held well into the 80s. The urban tribes that marked this space in time produced a large social impact, as it was considered chic to live outside of the mainstream commercial movements. Using bold Sassoon-inspired shapes and purposeful attributes of color, a unique infusion of new and vintage realizes a modern and fresh interpretation.

The ‘Exoticism’ movement of the late 19th century was incredibly significant for fashion, as this trend influenced all aspects of art, including music, film, and paintings. It has been the most important reference for Rae Palmer of WeLove Hair and Beauty when planning the color for the DeCCo collection. Looking to designers like Alexander McQueen, Christian Dior and, of course, Chanel gave her the inspiration for the colors she used to coincide with the vintage shapes.

With all of the fun fashion colors available today, have you ever thought about going blue? Or "La Blu" as hair maven Rae Palmer calls it... This rich indigo shade can be used for pops of coolness through blond or brunette bases, to contrast strawberry shades or to add icy appeal all over. A perfect transition from pure or nearly pure platinum or to add chill to the deepest brunettes, this hue complements most any skin tone; adding contrast to those on the warm side or accenting others on the cool end.

Hair color is an interesting and ever-evolving medium. The colorists who create the trends are artists in their own right and they proudly use hair as their canvas of choice. Taking a path of their own, the team at Venom in Invercargill, New Zealand have unveiled a collection of hair color masterpieces that are both daringly artistic and wonderfully wearable. The one main consistency is the use of color to create texture-enhancing abilities.