What: This sulfate free, ultra-mild cleanser protects color's integrity and prolongs vibrancy and brilliance with Color Preserving Complex, designed to prevent fading and eliminate color washout.
Who: Anyone who colors his or her hair.
When: Every time you shampoo to help preserve hair color.
How: Wet hair, lather and rinse thoroughly. To seal color and add shine, follow with Color Minded Conditioner.