Illuminate, brighten and replenish blonde, bleached or silver color-treated hair. This next generation, sulfate-free revitalizing shampoo featuring pure violet pigment instantly cancels brassy and yellow tones, while gently cleansing to brighten, maintain and protect your signature blonde shade.
• Sulfate and salt-free provides cleansing with color retention*
• Pure violet pigment neutralizes brassy and yellow tones
• Brightens, illuminates and adds luminous, glossy shine
• Increases tensile strength and elasticity while nourishing and smoothing
• Provides unsurpassed color and heat protection up to 450°
* Color retention after ten washes using ColorProof Shampoo and Condition. Results may vary.