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Co-Washing Movement
Short for conditioner-only washing, co-washing involves skipping the shampoo step completely and using only conditioner in your daily or bi-weekly regimen. For some hair types and conditions the result can be smooth, silky and even easier-to-manage strands.
Curl Power
Add volume and curl potential to otherwise straight hair, or harness any natural texture, for soft, frizz-free curls with these go-to products from Fudge Professional.
A must-have in any curly-girl’s hairstyling regime! 
Curl Up
With its elastic pattern, delicate moisture balance, and tendency to break, damage or frizz, it’s no doubt that curly hair has special needs.
Aloe Vera & Agave
Calling all women with natural curls and texture - CHI's new Aloe Vera with Agave Nectar haircare line that provides solutions to moisturize hair, enhance definition, and ma
Evolution of Texture
How a Recent Study will Help Shape the Haircare Choices for People with Textured Hair
Haircare is one of the fastest-growing categories in beauty with growth in the United States.
Styling Miss USA 2017
With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look.
Effortless Texture
Soft, casual, and carefree finishes offer a touchable romanticism for hair.
Intense Hydration
KCTEXTURE Intense Hydrating Masque by Keratin Complex is the newest keratin product specifically for those with curly and textured hair. The nourishing, deep
