My Hair. My Canvas - A New Line with Sustainability in Mind
What’s new in vegan haircare? Alterna. The professional haircare brand has just released its new vegan haircare line called My Hair. My Canvas.
With a modern look and feel and sustainable packaging, My Hair. My Canvas. is committed to delivering performance in line with the high standards of purity and efficacy associated with ALTERNA products. Infused with sustainably harvested botanical caviar, these vegan formulas are designed to elevate your hair care routine, making it fun and effortless to create customizable looks that keep up with your ever-changing lifestyle.
“Millennials believe that self-care is a new luxury, they seek moments of healthy indulgence and self-kindness in all aspects of life. They are ingredient-conscious, clean-beauty-minded, ever-learning, and proudly unfinished,” said Alterna Haircare Global General Manager Suzanne Dawson.
She continued, “With My Hair. My Canvas. we saw a gap in the marketplace for an experiential, indulgently playful, and versatile line that’s also vegan and features sustainable packaging. Our products deliver luxurious moments of self-care with transformative textures and compelling aromas and our versatile products provide endless opportunities to empower self-expression.”
