Alterna Goes Vegan

“Now more than ever, it’s important to take care of ourselves and elevate our daily chores 
transformative, healthy rituals.”

Alterna Goes Vegan

What’s new in vegan haircare? Alterna. The professional haircare brand has just released its new vegan haircare line called My Hair. My Canvas. 

With a modern look and feel and sustainable packaging, My Hair. My Canvas.  is committed to delivering performance in line with the high standards of purity and efficacy associated with Alterna products. Infused with sustainably harvested botanical caviar, these vegan formulas are designed to elevate your hair care routine, making it fun and effortless to create customizable looks that keep up with your ever-changing lifestyle. 

“Millennials believe that self-care is a new luxury, they seek moments of healthy indulgence and self-kindness in all aspects of life. They are ingredient-conscious, clean-beauty-minded, ever-learning, and proudly unfinished,” said Alterna Haircare Global General Manager Suzanne Dawson.

She continued, “With My Hair. My Canvas. we saw a gap in the marketplace for an experiential, indulgently playful, and versatile line that’s also vegan and features sustainable packaging. Our products deliver luxurious moments of self-care with transformative textures and compelling aromas and our versatile products provide endless opportunities to empower self-expression.”

The My Hair. My Canvas haircare line by Alterna includes options to prime, create, and extend:


Alterna Me Time EverydayMe Time Everyday Shampoo
A gentle moisturizing shampoo that enhances shine, adds smoothness, and improves manageability.

Me Time Everyday Conditioner
A gentle moisturizing conditioner that enhances shine, adds smoothness, and improves manageability.

More to Love Bodifying Shampoo
A body enhancing shampoo that creates a foundation of fullness, texture and movement, without drying hair.

More to Love Bodifying Conditioner
A body enhancing conditioner that creates a foundation of fullness, texture, and movement.

New Beginnings Exfoliating Cleanser
A mild exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color.


Any Way Texture 
A texturizing spray that provides flexible and long-lasting styles.

Easy Does It Air-Dry Balm
A lightweight, frizz-control balm that helps enhance natural styles, without heat application.

Alterna My Hair My CanvasSoaring High Volumizing Blowout Mist
A volumizing blowout mist that provides over 72-hours of humidity protection and heat protection.

Shine On Defining Foam
A shine-enhancing foam that creates added radiance, smoothness, and manageability to heat- or air-dried styles.


City Slay Shielding Hairspray
A buildable, flexible hold hairspray that helps provide humidity and heat protection. 

Another Day 
A translucent and lightweight oil-absorbing dry shampoo that refreshes and softens hair.