Signature Collection

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May 16, 2020
Ukraine’s Viktoriia Vradii steps out with her latest hue-infused collection dubbed Expression. For her series of edgy hairstyles, this seasoned educator, session stylist, and salon and academy founder taps unique shapes with bold interior ridges, folds, and edges. The result is beauty and wonder mixed with detailed precision.
May 9, 2020
Creating a striking look is not always as simple as a line from point A to B. At least not according to Pelsynera, a hair artist from Spain. When the lines are the focal point of the piece, the artist can create shapes and depth. By playing with different definitions, the beauty is unlocked and the simplistic drama prevails.
May 3, 2020

Ukraine’s Viktoriia Vradii steps out with her latest hue-infused collection dubbed Expression. For her series of edgy hairstyles, this seasoned educator, session stylist, and salon and academy founder taps unique shapes with bold interior ridges, folds, and edges. The result is beauty and wonder mixed with detailed precision.

March 29, 2020
A sophisticated palette of smoky blonde, sultry amber, and velvety taupe form the backdrop for Mark Leeson’s signature finishes – think mirror-like shine, flawless texture, and must-have haircuts.
March 23, 2020

Creating a striking look is not always as simple as a line from point A to B. At least not according to Pelsynera, a hair artist from Spain. When the lines are the focal point of the piece, the artist can create shapes and depth. By playing with different definitions, the beauty is unlocked and the simplistic drama prevails.

March 19, 2020

A sophisticated palette of smoky blonde, sultry amber, and velvety taupe form the backdrop for Mark Leeson’s signature finishes – think mirror-like shine, flawless texture, and must-have haircuts. 

January 24, 2020
Modern, bold, electric tones that scream confidence. Inspired by The Northern Lights, Electro mimics the ebb and flow of brilliant colors that seamlessly dance in the sky. This collection is an example of an empowered woman who kicks ass, is in control of her life, achieves her dreams, and knows her worth.
January 22, 2020

Modern, bold, electric tones that scream confidence. Inspired by The Northern Lights, Electro mimics the ebb and flow of brilliant colors that seamlessly dance in the sky. This collection is an example of an empowered woman who kicks ass, is in control of her life, achieves her dreams, and knows her worth.

January 19, 2020
From harnessed swoops and ridges to an explosion of airy texture, this tress-focused series by Adrian Guiterrez is a masterpiece of contradiction.
January 4, 2020
It's pretty. It's powerful. It's larger than life. The Embellished collection by Ulta Beauty's Design Team is a study in texture, form and finish with a unique sense of over-the-top-ness that brings together classic styling with the edginess of almost avant garde. The shapes are distinctive with exaggerated scale and a sense of doneness that's feminine and alluring. Take in the beauty that earned this collection a nomination for the North American Hairdressing Awards team of the year for 2020.
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