Andrew Smith of the U.K.’s Andrew Smith Salons took inspiration from 2023's Pantone Color of the Year, Viva Magenta, and created a series of wearable versions.
Commenting on the lovely new shade Andrew said,  “I think it’s very commercial, and with the tone being a beautiful blend of warm and cool, I think the suitability will be endless. I love the earthy feel with a connection to nature, which will provoke different feelings with a sensorial vibe. Some may look and think it’s just a red, but to me, it’s so much more; it’s the feeling that a colour provides that I feel gives it a real interest. For me, it gives a feeling of calm joyfulness.”

Andrew Smith HairstylistAndrew Smith HairstylistAndrew Smith HairstylistAndrew Smith Hairstylist

Hair | Andrew Smith
Makeup | Louise Lerego
Wardrobe | Magdalena Jacobs
Photography | Richard Miles
Products | Milkshake