Search

Neuma Beauty has taken their line of professional hair care and styling products in a new, and yes, exciting direction. The change came about when Global Artistic Director Kathy Simon came on board earlier in the year and worked closely with the marketing team to help rebrand the messaging. Until recently, Neuma has been perceived as being very bohemian, which is not unusual for a natural brand. However, Simon and the current creative team saw much more potential with the line and sought to create a more well-rounded branding effort.