A Pro's Advice to Finding Success the Salon Industry
With nearly a million hair salons and even more hairstylists in the United States alone, how do you stand out? With so many people offering the same service, it’s easy for them to become commoditized. What makes one stylist’s chair booked all the time, and another’s station always empty? I’ve found that the difference between success and failure in the industry boils down to these specific things.
Providing a quality service every time is imperative in the beauty industry. A client needs to know that the haircut, color, or extensions they get will be the same every single time. One bad experience and you will likely not only lose a customer but also suffer additional losses through negative word-of-mouth. If you’re the owner of the salon, you also have the extra pressure of ensuring that everyone working for you provides consistent quality. The way to keep consistency is through proven systems. These processes not only keep quality high, but they can also be used to create and promote the culture you want in the salon.