New Intensive Deep Treatment to Strengthen Weak Hair
Introducing Hair Alchemy Strengthening Masque - a new edition to Oribe's Hair Alchemy Collection. The masque deeply conditions and is specially designed for those with weak hair. The intensely hydrating formula restores elasticity to brittle locks and prevents breakage, allowing hair to grow longer, stronger, and lustrously healthy. The entire Hair Alchemy Collection includes the Hair Alchemy Resilience Shampoo and Conditioner, the Hair Alchemy Fortifying Treatment Serum, and now the Hair Alchemy Strengthening Masque. The regimen is formulated to prevent hair breakage and strengthen strands from the inside out.
“Hair strength is such a big consumer concern,” says Michele Burgess, Executive Director of Global Product Development at Oribe Hair Care. “People can have inherently weak hair, but outside factors such as brushing, styling, and chemical processing can also contribute to breakage over time. Our intention with this new masque is to help those with more dehydrated, breakage-prone hair strengthen strands from the inside out.”
The Hair Alchemy Strengthening Masque can be used as a daily intensive conditioner for those with highly textured or dry hair or once a week on medium to fine hair.
