Raw Texture Trend

Raw is all about exposing the beautiful side of punk. This campaign combines soft and natural beauty with a raw touch of punk. It's a collaboration between Servilles and 5x Australian Hairdresser of the Year, Frank Apostolopoulos, and is photographed by Australian Photographer of the Year Andrew O’Toole. 

According to the Servilles Creative Team, this collection was about celebrating a current take on texture and an organic feel. 

"Crimping is something that is big right now but not that daggy obvious crimp, something much more organic," said team lead Frank Apostolopoulos. "This texture has been crimped and brushed out to give it that editorial feel. It's not permanent but an easy look to achieve and gives the hair a little something extra. The look is quite inspirational with its undone beauty." 

The team also stated that a lot of crimping has been seen on the catwalk recently as well as unexpected textures in hair worn every day.

"This look is what we have seen on the catwalk translated into something more wearable for the street. This look is great for girls to do at home and is good for girls with longer hair that want to add that something extra without having to commit to something permanent, as washes right out," Apostolopoulos adds.

Get the Look

  • Start by blow-drying the hair with a soft moose such as Wella SP Delicate Volume, to create that dry texture. Blow dry in some Wella Eimi Dry me, dry shampoo to create a bit more texture.

  • Grab a pair of crimpers and start crimping random parts. Crimp from mid-lengths to ends and avoid crimping roots.

  • Once the hair is crimped, grab a brush and softly brush through the crimped hair to soften the look.

  • Use workable hairspray like Wella Eimi Stay Styled if you're concerned about how long the hold with last or you could leave natural for a softer look.

Hair: Servilles Creative Team lead by Frank Apostolopoulos • Photos: Andrew O’Toole • Styling: Victoria Harvey • Makeup: Jamila Serville assisted by Louise Harford • Models: Libby, Simone, Charlee, Leah, and Meaghan