Two product announcements by ColorProof Color Care Authority unveil one improved and one new offering for the color-focused line.
Launching July 1, 2018, ColorProof FreshStart Dry Shampoo offers a no-wash solution that instantly extends the life of a style. This sheer formula absorbs oil, sweat, residue, and odor, leaving hair soft and refreshed with a clean look and feel. Rice starch absorbs while conditioning agents and emollients provide a velvety finish. This formula also provides color and heat protection up to 450˚. To use, simply shake well and spray onto dry hair, focusing on the roots. Massage thoroughly with fingertips or brush until the product is absorbed. Reapply as needed to absorb any excess oil.
Redesigned with a new, convenient spray applicator, ColorProof PowderFix Texturizing Powder Spray energizes hair instantly with incredible volume and texture where you need it most. The easy-dispensing, puff applicator allows users to seamlessly achieve volume at the roots, crown, or specific areas with no mess in three simple steps: spray, massage, and style.
PowderFixTexturizing Powder Spray is designed exclusively for color-treated hair with a proprietary blend of volumizing polymers and Pro-Vitamin B5 Panthenol to deliver fullness and weightless body for unlimited styling potential. This superfine, silky powder is easily absorbed into the hair and scalp to provide all-day texture, volume, and lift with maximum color and heat protection.
In addition to being vegan and never tested on animals, these ColorProof products are sulfate-free, salt-free, gluten-free, and paraben-free.