Broccoli may not be the first ingredient that comes to mind when you think of salon worthy blowouts at home. But thanks to Madam C.J. Walker Beauty Culture’s Brassica Seed & Shea Oils Silkening Blow Out Crème, this green leafy vegetable (better known as brassica seed oil) is taking topical beauty to new heights as a natural silicone alternative.
Acting as a rapid blowdry booster, this crème reduces the drying process by prepping and detangling the hair for less breakage and tugging. This thermal styling aid aligns strands for a smooth, easy brush glide that shortens styling times with amplified shine and humidity resistance. Brassica seed provides this smoothness and luster without weighing hair down or creating product buildup. Shea oil further hydrates and deep conditions without leaving styles looking or feeling greasy while sage supports scalp health. Panthenol (Provitamin B5) blocks moisture and keeps hair looking healthy and shiny.
The secret? The crème’s Dual Encapsulation Technology ensures a smooth finish as tiny microspheres deliver these two oils exactly where hair needs it most. As a tempting scent of spun sugar and red velvet cream works through the hair, the formula’s time-release actives will also help to extend the life of your straight style. Paraben, sulfate, and phthalate free.
Suggested Usage:
- Section damp hair and apply a dime-size dollop, distributing evenly from roots to ends.
- Apply as needed for longer hair.
- Blow dry with a flat brush section by section for straight finish.
- Follow with a flat iron for pin straight styles.
