Macadamia Professional has transformed its oil-infused hair repair products into 100% vegan formulas. The all-Vegan lineup addresses the number one hair concern of consumers, which is hair damage and taps into the growing need for products free from animal-derived ingredients.
Macadamia Professional’s vegan formulas contain an exclusive blend of Macadamia and Argan Oils, rich in Omega 7, 6, 3 and 9 fatty acids, which weightlessly nourish and repair hair from the inside out. The products help solve leading hair concerns for a range of hair textures – be it preventing future breakage or replenishing the strength and integrity of hair. Their best-selling treatment products, inclusive of the brands range of Masques and Oil Treatments, push the boundaries of performance.
“Research of our customer-base confirmed the shift toward a more health-conscious and socially-conscious lifestyle. Those shifts are the foundation for our decision to become 100% Vegan,” said Scott Hagstrom, COO of Macadamia Beauty. “That intel along with a recent study by a U.S.-based market research firm estimating that the global Vegan cosmetics industry will reach $20.8 billion by 2025.
The company’s new tagline, “Oil-infused Hair Repair,” is part of its strategy to evolve their business with a fresh and forward approach. “We are a company that is reinventing itself while building upon our history of product innovation and quality. While the Macadamia Professional brand has always been cruelty-free, sulfate-free, paraben-free, gluten-free and color-safe, the shift to 100% Vegan is important to us because using animal byproducts is an unnecessary practice,” said Hagstrom.
Macadamia Professional products are available at Beauty Brands, In-Style Salons, Ulta and fine professional salons everywhere.