Introducing Bright Blonde Essential Priming Serum & Bright Blonde Sun Lightening Mist
Oribe Hair Care expands its top-selling Bright Blonde Collection with the introduction of two new products — Bright Blonde Essential Priming Serum and Bright Blonde Sun Lightening Mist. The Bright Blonde Collection caters to the unique needs of blonde hair, with products specially designed to maintain color vibrancy and reveal hair’s most radiant, healthy-looking blonde. To further address these needs, the new Essential Priming Serum hydrates strands and enhances existing blonde tones with a dose of color-correcting protection, while the Sun Lightening Mist gradually and naturally lightens and illuminates blonde hues. Both products can be used on professionally colored and naturally blonde hair of all types and textures, and their portable packaging make it easy to achieve blonde anytime, anywhere.
“Consumers are increasingly seeking ways to preserve and perfect their color at home. Hair health drives Oribe’s innovation, so it was critical for us to create specific products that not only revitalize blonde shades, but also deliver those benefits through formulas that improve the overall integrity of the hair,” explained Michele Burgess, Executive Director of Product Development, Oribe Hair Care.
Bright Blonde Essential Priming Serum
Inspired by a skincare-minded approach, the Bright Blonde Essential Priming Serum replenishes essential moisture and eliminates brassiness using violet and pearlized pigments to reveal visibly brighter blonde hues. As the essential first step when caring for blonde hair, this lightweight serum allows for seamless layering of styling products and helps ensure a more even distribution of product throughout the hair. Hair is left protected, touchably soft, and lit from within.
For the ultimate blonde-boosting regimen, we recommend first washing with the Oribe Bright Blonde Shampoo and Conditioner, followed by applying the Essential Priming Serum on damp hair and then styling as desired.
- Eliminates brassiness and enhances vibrancy for healthier-looking hair.
- Provides 450°F heat protection and helps prevent breakage.
- Replenishes lost moisture to hydrate and restore softness to dry hair.
- Improves elasticity and strengthens damaged, brittle strands.
Violet and Reflective Pearlized Pigments correct brassiness, tone highlights and impart luminescent brightness and shine.
Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity.
Sodium Hyaluronate absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.
Bright Blonde Sun Lightening Mist
The Bright Blonde Sun Lightening Mist is a modern way to create controlled highlights through heat from the sun or a hairdryer. The hydrogen peroxide-free formula blends the power of natural plant, flower and fruit extracts to gradually lighten hair while imparting weightless moisture, shine, and essential UV protection for optimal hair health.
Gradually brightens, illuminates, and enhances natural or professionally colored highlights.*
- Provides lightweight moisture and nourishment.
- Adds shine and a reflective luminosity to strands.
- Protects from damage and dryness caused by harmful UV rays.
- Features a hydrogen peroxide-free formula to prevent dryness.
* Based on clinical test conducted on human hair against a control group.
Concentrated Lemon Extract gradually brightens hair and illuminates highlights for sun-kissed-looking strands.
Chamomile Extract brightens hair while enhancing shade, tonality, and luminosity.
Tropical Extract Blend (Papaya, Hibiscus, and Gardenia) nourishes, softens, and smoothes the hair cuticle, leaving strands looking visibly healthier and ultra-shiny.
Luminescine (derived from Mullein Flower) provides antioxidant protection and improves hair’s radiance by harnessing select plants’ natural ability to transform light into ultra-reflective shine.