Caviar Makeover

Alterna CAVIAR’s professional styling line has a new look and the entire collection has a sleek, modern appeal. The makeover unifies all Alterna CAVIAR products under the CAVIAR Anti-Aging umbrella, creating a  consistent, harmonious, and seamless shopping experience. 

With this restage comes the launch of a brand new innovation – High Hold Finishing Spray – and the relaunch of two classic favorites: Grit Paste and Concrete Clay. Alterna’s professional styling range will continue to deliver “transformation after just one use” and through the formulations and innovations that Alterna fans have come to know and love.

NEW CAVIAR Anti-Aging High Hold Finishing Spray: A fast-drying hair spray that provides ultra-firm control without stiffness or flaking.

NEW CAVIAR Anti-Aging Professional Styling Grit Paste: A medium hold styling paste that creates high definition silhouettes while providing soft shine.

NEW CAVIAR Anti-Aging Professional Styling Concrete Clay: An ultra-hold matte finish styling clay that provides long-lasting texture and separation. 

The line also includes:

CAVIAR Anti-Aging Invisible Roller Spray: The shape and lift of a traditional roller set without the roller. This light-hold spray lifts and molds hair into lush shapes, while providing heat protection and high shine.

CAVIAR Anti-Aging Sea Salt Spray: A lightweight mist infused with mineral‐rich Dead Sea salt for tousled beachy waves.

CAVIAR Anti-Aging Working Hair Spray: This ultra-dry, flexible‐hold hair spray provides long-lasting, humidity‐resistant style while helping to prevent hair from premature aging.

CAVIAR Anti-Aging Rapid Blowout Balm: A silky blowout balm with heat protection that smooths hair, adds shine, and speeds up blow‐dry time.

CAVIAR Anti-Aging Perfect Iron Spray: Used on dry hair, this heat-activated iron spray seals in moisture, reduces frizz, and protects from heat up to 450° F.

CAVIAR Anti-Aging Luxe Crème Gel: A versatile crème gel that provides shine, shapes and transforms hair effortlessly with or without heat.

CAVIAR Anti-Aging Rapid Repair Spray: This high-shine finishing spray infused with powerful antioxidants protects hair from future damage from heat and dryness.

CAVIAR Anti-Aging Perfect Texture Spray: A dry, texture spray that locks volume into place by building support layer by layer.

CAVIAR Anti-Aging Sea Chic Foam: A texturizing foam spray infused with mineral‐rich Dead Sea salt to deliver volume for effortlessly chic, undone hair.

CAVIAR Anti-Aging Sheer Dry Shampoo: A puff of sheer powder that delivers targeted, customizable and mess-free application, leaving hair looking and feeling freshly cleansed.