A New Look for Color-Focused Hair Care Brand
Colorproof Haircare has announced a complete brand refresh for 2022 in response to the color care market rapidly growing, industry and packaging trends, and new ingredient technology emerging. Their extensive rebranding initiative solidifies the company’s stance as an industry leader offering a diverse portfolio of hair care solutions to preserve, repair, and protect color-treated hair while delivering on the brand’s guiding principles.
These four brand-new products will be launching alongside the restaged portfolio of color-protecting professional hair innovations.
MOISTURE COLLECTION
Colorproof expands its Moisture Collection with a treatment styler designed to deliver both hydrating and styling benefits for people seeking an air-dried or a polished heat-styled look.
- Moisture Styling Crème – This leave-in styling cream sets the stage for a smooth and soft finish. It delivers hydration, light control, color, and heat protection while reducing blow-drying time.
