Colorproof Haircare has announced a complete brand refresh for 2022 in response to the color care market rapidly growing, industry and packaging trends, and new ingredient technology emerging. Their extensive rebranding initiative solidifies the company’s stance as an industry leader offering a diverse portfolio of hair care solutions to preserve, repair, and protect color-treated hair while delivering on the brand’s guiding principles.
These four brand-new products will be launching alongside the restaged portfolio of color-protecting professional hair innovations.
Colorproof expands its Moisture Collection with a treatment styler designed to deliver both hydrating and styling benefits for people seeking an air-dried or a polished heat-styled look.
- Moisture Styling Crème – This leave-in styling cream sets the stage for a smooth and soft finish. It delivers hydration, light control, color, and heat protection while reducing blow-drying time.
Essential to all types of color-treated hair, the Essentials Collection sets the stage for ultimate hair health and color longevity.
- Essential Leave-In – This universal leave-in spray preps, primes and protects hair with nourishment, moisture and shine. Gently detangles, smooths hair’s cuticle, and helps reduce breakage while protecting against heat and environmental damage. Leaves hair manageable, soft, and vibrant – it’s your ultimate multi-tasker.
- Pre-Tox Spray – This pre-shampoo treatment gently and easily filters away environmental pollutants, hard water minerals, and dulling residue. Spray on dry hair before washing to gently extract color-dulling build-up for the ultimate refresh. Clarifies strands to reveal brighter, more brilliant hair.
- Instant Reboot Treatment Masque – Reset hair with this weekly treatment to nourish and replenish damaged, color-treated hair. Zero-fuss, lightweight formulas instantly transform locks in a two-step process: 1. Infuse hair with essential hydration and nourishment. 2. Lock it in with a featherweight, protective, glossing seal. Leaves hair vibrant, soft, and smooth with a healthy shine.