Aveda Color Conserve Shampoo

Extend the vibrance of color-treated hair-as only nature can. This gentle plant-infused shampoo, with 100% organic aroma, helps do what harsher cleansers can't-resist fading. Keeps hair color vibrant longer and leaves hair silky, soft and shiny. Protects color-treated hair from damaging effects of sun, water and environmental stresses