Balancing Professional Integrity with E-Commerce
Salons in the United States have been losing sales of professional hair products to a rapidly growing number of online retailers. Between product diversion and restrictions for online purchases, many salons have stepped away from the very products that they’ve helped develop and have supported for years resulting in a lost profit center for their businesses. Now, current technology works to balance the integrity of professional hair care products with a salon-focused e-commerce platform where the entire supply chain benefits.
The professional hair care industry was born in the salon. That’s where hair experts worked with chemists to come up with the best possible hair products formulated for professional use. For decades, these products were available through professional distribution channels and were exclusively sold in salons as prescribed to clients by their hairdressers.
