The artease®colors artistic team proudly unveils “Prism Effect” – a new collection featuring hair color with no reservations. Using the professional arteasecolors line, the team created an array of looks with rich, color-infused hues.
A premium boutique line, arteasecolors features an easy to use system with predictable and long lasting results. The extremely low ammonia content is gentle on hair, while mostly natural ingredients allow the pigment to more effectively bond with hair and not oxidize or quickly fade. The end result is rich, shiny color with unmatched longevity.
The arteasecolors Looks
Radiant Reds: Ashley’s fine hair was a natural blonde (level 8) with some previously colored highlights. Gerd Hoher, arteasecolors president and founder, richened up her color by to a delicately dimensional, light reddish copper. For Ashley’s cut, Gerd applied long layers with heavy and side swept fringe and flat-wrapped while blow-drying to instill a soft volume. Leaving the fringe straight, a thermal activated styling spray was dusted onto sections of dry hair before alternating curl direction using two different sizes of curling irons. Once the entire head was done, styling paste was used to lightly break up the soft movement through her hair.
For Jessica’s style, arteasecolors Artistic Director Stephen Mendelson created a “punky Prada” inspiration with a carefully sculpted crop haircut done completely with scissors. He blow-dried the hair very flat and close to the head with a Denman brush. To finish, he used gloss over the surface and then built up product from there to create more texture, dimension and movement as desired.
For Justine, Dee started with a natural blonde (level 7) color with some previous highlights. To bring up the blonde, she created delicate halos of color, starting at the hairline working up in ½ inch sections. For her cut, Gerd applied long layers to give her a soft, commercial edge. To create a wavy starlet inspired look, he set Justine’s wet hair on the largest perm rods available using a working spray on each section. He took large irregular sections to minimize any demarcation lines later. Once the curl was set, Gerd undid the rollers and worked back through with his fingers piecing each curl as desired. To finish the style and instill a softer wave, Gerd ran a brush through Justine’s hair.
Rich Brunettes: Sam’s natural dark blonde (level 6) hair had previous color in a very dark brown hue with some bleached pieces. Gerd created a very rich and lively, but deep brown with healthy-looking luster.
Her cut is a very current short graduated look with longer disconnected pieces at the side and short, cropped fringe. To style, the hair was flat wrapped while blow-drying with a Denman brush. Once dry, a small amount of finishing paste was used to define the style.
For Brittany, Dee started with previously colored (level 7) hair in a copper shade and created a luscious milk chocolate brown with rich caramel coniac fringe. Brittany’s cut, by Stephen is very bold with strong lines with a youthful yet commercial edge. Although heavily layered all over, the emphasis with this cut is on Brittany’s eyes, which are boldly framed with the fringe. To create a sleek style, the hair was flat-wrapped while blow-drying to coax a rounded flavor. Once dry, the strands were flat ironed and pieced lightly with styling paste.
Darsan’s natural dark brown (level 3) hair had some highlights and previous color. Dee started her new look with a slightly lighter (level 4) neutral base then added panels of purple, wine red, and blue black in the fringe to create depth. The end result is a deep, rich brown with subtle dimension and radiant shine.
Her cut, by Stephen is very bold with different levels of geometric bangs or fringe. This shattered look is also heavily layered for lots of movement. To create a ’rock & roll’ edge, Stephen flat-wrapped Darsan’s hair while blow-drying, and then pieced out with styling paste until the desired style was achieved.
- arteasecolors Artistic Team
- Hair: Gerd Hoher, Stephen Mendelson & Dee Lescault
- Makeup: Noriko Kerns – Rex Agency
- Fashion: Elana
- Photo: Taggart Winterhalter for Purely Visual