Botanical Products That Perform Without Compromise
Introducing Naturally by Kew, a natural haircare brand that fuses high-performance haircare science with the power of botanicals. The natural products perform without compromise on both the experience and end result delivering beautiful hair that looks and feels great, as well as having a positive impact on the planet.
The range is packed with seven products, each using Organic Green Tea or Safflower oil as the main active ingredients. In development for over two years, the natural products were born from a desire to find the best, and most sustainable, natural ingredients that would also offer high performance on their hair. And yet, not all-natural ingredients are equal – which is why a partnership with Royal Botanic Gardens, Kew sets the brand apart.
THE SEARCH FOR POWERFUL NATURALS
A true collaboration between hair and plant science, the concept for the products was developed by Dr. Susanne Will, founder of Naturally by Kew who identified the need for a set of products that cater to different customer needs – products that are purifying, packed with antioxidants, nourishing or that focus on damage repair. The scientists at RBG Kew used their centuries of plant science knowledge, and cutting-edge technology, to help select the most powerful plants to use in the formulas. This resulted in the identification of Green Tea and Safflower as the hero ingredients naturally by Kew’s formulations. Each product has been subject to rigorous quality and safety tests, to ensure the highest standards for you and your hair.
Green Tea is known for its antioxidant properties, but the quality and strength can vary hugely, leading the scientists at RBG Kew to screen over
