Joico Color Endure Violet Shampoo

Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair. Neutralizes unwanted yellow or brassy tones with a high level of violet dye. This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Adds strength and protects hair from environmental and physical damage.