Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change. Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free Shampoo, and maintains over 88% of red haircolor between color services. This exceptionally gentle daily Shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
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