A New Brand & A Nationwide Initiative for Earth Week
sk*p is a clean hair and body care brand on a mission to break the beauty industry’s addiction to plastic one carton at a time. Packaged in a fully recyclable shower sturdy paper-based BeautyCarton — with microbiome-balancing ingredients on the inside — sk*p was inspired by the generation it was created for, a generation that’s into self-care and eco-aware. The brand is committed to fighting climate change and supporting young change-makers through a variety of programs including the industry’s first all-youth board of directors and sk*p on campus.
In an effort to disrupt the industry’s excessive use of plastic packaging sk*p kicks off multiple brand initiatives this Earth Week 2022.
In addition to its launch with Ulta Beauty, sk*p brand will join Conscious Beauty at Ulta Beauty, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices. The brand will also be included in SPARKED, a curated assortment of emerging beauty brands entering retail for the first time. This launch also makes Ulta Beauty the first retailer to offer guests hair and body care products packaged in the fully recyclable paper BeautyCarton as the brand helps lead an industry movement to reduce environmentally harmful plastics.