New Haircare Treats Worthy of a Sugar Shelfie
Cake’s expanded haircare collection has what’s needed for your washing and styling woes. With natural ingredients and luxurious textures, the products are for the modern girl who wants to look good and feel good about what’s on her shelf.
Cake Beauty offers cruelty-free and vegan bath, body, and hair care products. Founded over fifteen years ago in her home kitchen, Heather Reier set out to create naturally driven formulations with playful indulgence, a mission that paid off by winning the love of editors and influencers with “best in beauty” accolades and customers alike.
The line includes:
The Head Strong
Volume Boosting Scalp Scrub
This body-boosting scrub cleanses the scalp as micro-fine crystal salt removes weighty build-up without stripping moisture. The buttercream blend builds into a gentle lather and can even double as your shampoo to promote lush, volumized hair that feels reinvigorated.
The Sugar Reset
Purifying Hair Rinse
Restore shine and remove build-up with this weekly hair rinse that purifies the scalp and hair. Formulated with aloe leaf juice, sugar cane extract, and apple cider vinegar to seal the cuticle, revealing a luminous shine. It can be used after your shampoo or alone as a gentle cleanser.
The Gentle Giant
Micellar Gentle Shampoo
This light and airy formula softly cleanses while magnet-like “micelles” attract residue, build-up, and impurities. Perfect for everyday use, this shampoo leaves behind natural oils so your hair remains strong and vibrant without weighing down your strands.
