Latest Products & Tools Launching at Industry Event
At the 2019 distributor show in Las Vegas, our editors discovered a range of new and soon-to-launch products and tools, while uncovering a few trends along the way.
Responsible Sourcing - One of the emerging trends involves sustainable sourcing and recycled and recyclable packaging. FFØR, a free-from-anything-harsh-or-harmful line of hair care only works with suppliers that can verify their sourcing. The brand’s bottles are also made with post-consumer recycled (PCR) materials.
Whether used for salon treatments or dropped into your hair care regime at home, these powerful drops transform the hair and tailor to individual needs.
Brightest: Shinedrops provide protection from heat-activated styling and help hair recover its natural shine for added vitality. This formula strengthens and regenerates hair helping it recover natural vitality while deeply reconstructing the cortex protein structure.
Inner: Strength is an intense treatment designed to deliver anti-breakage benefits to the hair. This protein-based complex helps build strength from within while providing film-forming effects to reinforce, lubricate, and protect the surface of the hair from styling and environmental stresses.
Ultimate: Protection is designed to preserve and protect hair from everyday environmental stresses. This concentrate will help avoid color fading and leave hair looking radiant and healthy.