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September 20, 2019

With ingredients of silk, quinoa, and maracuja oil, BioSilk's Hydrating Therapy Line helps to restore moisture any time of the year. Hydrating Therapy drenches severely moisture depleted and coarse hair with the rich, luxurious, and moisturizing effects of maracuja oil, the powerful moisture retention of quinoa and the smoothing power of silk.

September 20, 2019
With ingredients of silk, quinoa, and maracuja oil, BioSilk's Hydrating Therapy Line helps to restore moisture any time of the year. Hydrating Therapy drenches severely moisture depleted and coarse hair with the rich, luxurious, and moisturizing effects of maracuja oil, the powerful moisture retention of quinoa and the smoothing power of silk. Results include improved control, and smooth, shiny, moisture-rich locks.
September 14, 2019
Taking their already ‘clean’ reputation to a new level, ColorProof has released hypoallergenic ColorProof SuperSheer Clean Shampoo and Conditioner. The new duo offers top performance with an extensive "free-of" list that includes no silicones and fragrances.
June 23, 2019

In 2001, Bumble and bumble invented Surf Spray, cult favorite salt spray that spawned an entire collection of texturizers. Now, Bumble's back to the beach with Surf Styling Leave-In. This deeply conditioning, UV-protective nourishing treatment creates touchable beachy texture for the softest waves under the sun. Think frizz-free, detangled, silky hair.

June 20, 2019

June 18, 2019

Kavella founder Ashley Feinberg spent years seeking out natural alternatives to use in her hair care formulations. Today, key oils, extracts, proteins, vitamins, powders, and natural fragrances are used at effective concentrations in all formulas.

May 27, 2019

My. Hair Care has recently launched Rescue My. Hair Shampoo Bars. Designed to hydrate, smooth, add volume, or purify pollution, these four, easy-travel, soap-free bars offer a pH level of 5.5 to maintain the scalp's natural moisture levels. Free from silicones, palm oils, SLS/SLES, sodium hydroxide, and lye, Rescue My. Hair Shampoo Bars and are vegan with no animal testing.

May 19, 2019

Calling all women with natural curls and texture - CHI's new Aloe Vera with Agave Nectar haircare line that provides solutions to moisturize hair, enhance definition, and maintain frizz for smoother styling.

May 18, 2019

Go for healthy, light, and bouncy shape with the new ColorProof SuperPlump Whipped Bodifying Mousse. This styling foam offers new-to-the-world, salt-free technology that won't strip or damage hair and never weighs hair down. Nourish and keep strands soft and flexible while giving fine hair a power boost of body, bounce, and shine with color and heat protection.

April 26, 2019

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