Hair trends have never been so effortlessly cool, relaxed, and underdone as they are today. And these versatile looks by Eleven Australia are sure to offer a fresh-off-the-beach vibe that can carry over into other activities away from the sand and the surf. Loose, tousled curls, breezy waves, and big bends through expansive lengths offer a windblown beachy vibe that just screams casual and carefree.
With blue skies and sun-kissed earth, Byron Bay, Australia was a natural fit for the latest campaign from the hair care brand. “It’s important for us to keep the ‘Aussie’ in all our shoots. It’s the essence of the brand we want to bring to life. On behalf of the whole Eleven Australia team, we couldn’t be prouder to highlight our country’s natural beauty and also produce a hair campaign that looks uniquely Australian,” said Photographer of the Year and Eleven Australia Co-Creative Director Andrew O’Toole.
“I love the laid-back vibe of this collection. We were able to enjoy nature and create beautiful hair and images that show off our incredible country and us as a brand,” added three times Hairdresser of the Year and Co-Creative Director for Eleven Australia Joey Scandizzo.
Hair Director: Joey Scandizzo for Eleven Australia • Makeup: Belinda Zollo • Photographer: Andrew O'Toole
