Runway Series Collaboration with Kendall Jenner
Inspired by her beauty and presence on the runway, the Runway Series styling line by Formawell Beauty was created in collaboration with model Kendall Jenner. This line of hair styling tools features technology developed by hairdressers specifically for consumers to use at home. The tools use the company's proprietary ionic gold fusion mineral, which is infused into the tool surfaces to ensure even heat distribution and to protect the condition of hair. This technology is touted to promote two key benefits: shiny and conditioned hair due to infrared energy producing negative ions from 24K gold minerals and effortlessly easy and long-lasting styles.
The products in the styling tool line include Formawell Runway Series Pro Hair Dryer, Pro Flat Iron, Pro Curling Iron, and Pro Hair Brushes – including rounds and paddles – all infused with Ionic Gold Fusion mineral technology. The retail prices are inclusive so that customers can obtain a professional grade at an affordable price tag.
“I work all over the world at fashion shoots, and on runway shows, so I need to know that my hair looks its best and stays in great condition,” states Kendall Jenner. “I trust the Runway Series tools because they give me confidence every time I step out on to the runway or when I am having a night out with friends.”
"The Formawell Beauty line was inspired by the elegance, beauty, and presence of supermodel Kendall Jenner on the runway,” says Dr. Emil Hakim, owner and founder of JH Group, the parent company for Formawell.
All Formawell Runway Series tools are available online and retail from $14.99 to $119.00.