Oribe Extends Line

Luxury Brand Partners, the parent company for Oribe hair care, has successfully launched Oribe Gold Lust Dry Shampoo. Designed to extend blowouts, prevent damage and prolong time between styling, this transformative dry shampoo absorbs product buildup, oil and impurities with translucent powders while soothing the scalp and restoring hair’s strength and softness.

Watermelon, lychee and Edelweiss flower extracts work together to defend hair from oxidative stress, photo-aging and the deterioration of natural keratin all while protecting strands from the drying, damaging and color-depleting effects of the elements. A translucent starch blend absorbs dirt, oil, impurities and product buildup while celery seed extract helps extend time between styling by reducing oil on the scalp. Lavender and chamomile moisturize and soothe a dry, itchy scalp, as myrrh extract nourishes and fortifies strands, and bamboo and rice silks leave hair smooth and silky soft. To top it all off, Oribe’s signature scent offers fragrance-retention, which lingers all day.

To use simply shake well and then spray eight to ten inches from your scalp. Tousle with your fingers or brush through until product is completely absorbed, leaving clean, weightless, and healthier hair.

Launched in 2008, Oribe was developed by perhaps one of the most sought-after editorial stylists in recent history, Oribe Canales. Oribe took his 30-year heritage of hairdressing and his love of glamour and individual beauty and translated it into the collection of products he always imagined and envisioned—a range grounded in oldworld hairstyling and blended with new world technology. Today, his namesake line is squarely focused on the needs of the most discriminating people: Oribe himself, his clients, his peers, and those who believe in elegant beauty, high performance, handcraftsmanship, and luxury.

 

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