A Nationwide Initiative for Earth Week
sk*p is a clean hair and body care brand on a mission to break the beauty industry’s addiction to plastic one carton at a time. Packaged in a fully recyclable shower sturdy paper-based BeautyCarton — with microbiome-balancing ingredients on the inside — sk*p was inspired by the generation it was created for, a generation that’s into self-care and eco-aware. The brand is committed to fighting climate change and supporting young change-makers through a variety of programs including the industry’s first all-youth board of directors and sk*p on campus.
In an effort to disrupt the industry’s excessive use of plastic packaging sk*p kicks off multiple brand initiatives this Earth Week 2022.
In addition to its launch with Ulta Beauty, sk*p brand will join Conscious Beauty at Ulta Beauty, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices. The brand will also be included in SPARKED, a curated assortment of emerging beauty brands entering retail for the first time. This launch also makes Ulta Beauty the first retailer to offer guests hair and body care products packaged in the fully recyclable paper BeautyCarton as the brand helps lead an industry movement to reduce environmentally harmful plastics.
sk*p will kick off a nationwide initiative asking consumers to make the ‘sk*p Swap’ -trading in their plastic beauty bottle for the brand's BeautyCarton.
“Currently, the beauty industry contributes over 80 billion pieces of plastic waste to landfills and waterways each year. More than 500 million of those pieces alone are thick plastic shampoo bottles, and less than 10 percent of plastics, in general, are recycled successfully,” said Mark Veeder, CEO and co-founder, sk*p. “This means, if only 5 percent of plastic shampoo bottles were replaced with a sk*p carton, there would be approximately 27.5 million less plastic bottles polluting our environment annually.”
sk*p’s paper-based BeautyCartons are not only shower-friendly but made of over 81 percent FSC-certified paper, free of harmful chemicals (no BPA or VOC) and lightweight so they have a much smaller carbon footprint than a plastic shampoo bottle.
Throughout the months of April and May, sk*p will take its brand on the road to educate on the sk*p mission, formulas, and BeautyCarton. Select stops will feature local influencer meet and greets, sk*p swaps where consumers will swap an empty plastic shampoo, conditioner, or body wash container for a full-size sk*p product, and more.
Beyond the brand's initiatives to support awareness with consumers nationwide, they are also committed to inspiring change through education with the creation of the industry’s first Youth Board of Directors.
All sk*p products feature non-toxic formulas made without synthetic fragrance or dyes, silicones, sulfates, PEGS, parabens, phthalates, or heavy metals. Products include a proprietary key ingredient G-HoneyBiome. This hero ingredient is a bio-fermented honey complex that strengthens and balances microorganisms on skin and scalp for a healthy microbiome.
Every sk*p sale contributes to supporting blue carbon restoration projects led by Sea Trees, a nonprofit that plants mangroves and restores kelp forests to regenerate ocean health. “Oceans sequester 5 to10 times more CO2 than any other ecosystem on Earth, which is why it’s critical to fund blue carbon restoration projects directly to effectively counter carbon emissions both on land and in our oceans,” said Hardwick. The brand has committed a percentage of sales from all channels to the cause.