Do blondes truly have more fun? With the newest RINZU HELIO collection from SEVEN haircare, we’re putting that famous saying to the ultimate test!
Introducing SEVEN haircare RINZU HELIO Shampoo & Conditioner. This power duo is every blonde’s new best friend. Whether you’ve gone blonde all over or have a few face-framing highlights, this pearlized violet toning system was engineered to stop brassiness and neutralize yellow undertones, while returning hair to its healthy radiance. Packed with nutrients and vitamins, SEVEN haircare RINZU HELIO Shampoo & Conditioner are formulated to keep blonde “bombshell-bright” for longer. And brunettes can use this too!
White and green tea extracts in the shampoo strengthen hair follicles, while gently cleansing fragile tresses and leaving hair feeling and looking soft, hydrated, and shiny.
The toning conditioner contains Pro Vitamin B5 that infuses the hair’s cortex with moisture, while healing organic argan, chia, and jojoba oils deeply and naturally condition and nourish, leaving strands shiny and golden.
You may have heard of purple shampoo, but how does it work? On the opposite side of the color spectrum from yellow, the violet pigment in HELIO counteracts the brassiness that occurs as part of the bleaching process. The perfect blonde shampoo, HELIO tones down warm yellow to a cool, ashy gold. The lighter your blonde, the more distinct the results you will see from violet toning.
Try alternating your cleansing/conditioning routine between HELIO and regular usage of BOND to give your blonde everything it needs to thrive – strength, moisture, color retention, and brightness.
