Empowering Women Through Beautiful Hair

Empowering Women Through Beautiful Hair

Rachel Koren and business partner Melissa Koren are the co-founders of Cashmere Hair, a successful hair extension business that has been making waves in the beauty industry for over a decade. The duo first gained widespread attention after appearing on the popular television show Shark Tank in December 2013. While they didn't secure a deal with the investors, their episode aired, giving them invaluable exposure and setting the stage for their future success.

Rachel and Melissa Koren of Cashmere Hair ExtensionsHow it all Started

Rachel's journey to entrepreneurship began during her early career as a model and makeup artist. “My modeling career was threatened after I let a stylist cut my hair for a modeling job,” said Rachel. “Since then, wearing clip-in hair extensions has become a must for me. I can get my long tresses back and style my hair in different ways, which has helped me get more modeling contracts. It was a game-changing experience, and I have not stopped wearing clip-in hair extensions ever since.”

Her firsthand experience in the beauty industry allowed Rachel to identify a gap in the market for high-quality clip-in hair extensions. This realization, coupled with her entrepreneurial spirit, led her to team up with Melissa, a stylist, extension specialist, and session artist. Melissa began her career as an assistant at the prestigious salon Tony & Guy Newport Beach, where she was trained by stylist James Morrison and gained advanced skills in haircutting and color techniques. After moving to Beverly Hills, Melissa continued to excel in her career by networking with top industry professionals and building a strong portfolio with her elite clientele.

Driven by their passion for empowering women to achieve gorgeous hair, Rachel and Melissa set out to create a line of clip-in hair extensions that would revolutionize the industry. Their dedication to quality and innovation led them to source 100% Remy human hair from India, ensuring that their products were of the highest standard. Cashmere Hair caters to both professional licensed stylists and consumers for at-home use by offering high-quality hair extensions, hair extension care products, and education. 

The Versatility of Clip-in Extensions

Technological advancements in the hair industry have made designing and creating various textures, shades, and hair extension styles possible. Today, extensions can add length, volume, and dimension to natural hair while allowing experimentation with different hair color styles - ombre, sombre, and balayage - without damaging the hair with chemicals.

Innovations in hair extension collection and processing techniques have also enhanced their aesthetic appeal and longevity. Additionally, advancements in application methods offer at-home, easy-to-attach solutions that cater to different beauty ideals and cultural preferences. Moreover, technological improvements have opened up possibilities to create extensions that address medical hair loss or thinning hair concerns.

The Pivotal Moment

The pivotal moment for Cashmere Hair came when Rachel and Melissa appeared on Shark Tank. The exposure they received was a game-changer for their business, and their participation in the show propelled their company into the spotlight, leading to significant growth and success.

Since their Shark Tank debut, Rachel and Melissa have continued to expand their brand, offering not only a variety of hair extension products but also haircare and accessories to complement and maintain their extensions. Their commitment to providing top-quality products has earned them a loyal customer base and solidified their position as industry leaders.

When asked how their extensions help women feel more beautiful and comfortable with their locks, Rachel responded, “Cashmere Hair extensions were created to offer women worldwide the beautiful hair they’ve always dreamed of. We know that not everyone is gifted with long and voluminous hair, and our goal is to offer a simple and viable solution to that. Cashmere Hair clip-in hair extensions are made of high-quality human Remy hair and are easy to attach and remove at home without going to a hair salon.”