New haircare treats worthy of a sugar shelfie
Cake’s expanded haircare collection has what’s needed for your washing and styling woes. With natural ingredients and luxurious textures, the products are for the modern girl who wants to look good and feel good about what’s on her shelf.
Cake Beauty offers cruelty-free and vegan bath, body, and hair care products. Founded over fifteen years ago in her home kitchen, Heather Reier set out to create naturally driven formulations with playful indulgence, a mission that paid off by winning the love of editors and influencers with “best in beauty” accolades and customers alike.
The line includes:
The Head Strong
Volume Boosting Scalp Scrub
This body-boosting scrub cleanses the scalp as micro-fine crystal salt removes weighty build-up without stripping moisture. The buttercream blend builds into a gentle lather and can even double as your shampoo to promote lush, volumized hair that feels reinvigorated.
The Sugar Reset
Purifying Hair Rinse
Restore shine and remove build-up with this weekly hair rinse that purifies the scalp and hair. Formulated with aloe leaf juice, sugar cane extract, and apple cider vinegar to seal the cuticle, revealing a luminous shine. It can be used after your shampoo or alone as a gentle cleanser.
The Gentle Giant
Micellar Gentle Shampoo
This light and airy formula softly cleanses while magnet-like “micelles” attract residue, build-up, and impurities. Perfect for everyday use, this shampoo leaves behind natural oils so your hair remains strong and vibrant without weighing down your strands.
The Power Puff
Air Milk Gentle Conditioner
This milky conditioner gives hair a fresh dose of nutrients, leaving behind a soft and hydrated finish. Driven by natural ingredients like coconut oil, almond oil, and shea butter, this cloud-puff-like cream is lightweight enough for everyday use.
The Curl Girl
Curl Enhancing Shampoo
Curate each curl with this buttery, cleansing rinse. The Curl Girl is your new best friend for frizz-free, shiny, hydrated curls. Formulated with aloe leaf juice, sunflower seed oil, and argan oil, this blend whips up instantly gorgeous curls. Gently massage on wet scalp and rinse through to ends.
The Curl Next Door
Curl Enhancing Conditioner
Perfect for all curl types, this conditioner tames loose waves while giving tight curls definition and shine. With deeply hydrating ingredients like argan oil and sunflower seed oil, this conditioner gently detangles, smooths and defines tough-to-tame curls. For extra detangling and definition, brush conditioner through tresses before lightly rinsing.
The Two-Timer
Suds Free Cleansing Conditioner
Infused with shea butter, sweet pea peptide, and bamboo extract, this do-it-all conditioner cleanses to remove dirt and build-up while reviving damaged, dry hair. This one-stop-shop works for all hair types, leaving your strands fresh with a feather-light bounce.
The Whip-Smart
So Many Ways Hair Mask
Whip your hair into shape with this deluxe hair treatment. Gentle enough to use every day, this multitasker can be used in five ways: as a pre-shampoo treatment, an after-shampoo moisture mask, a deep hydrating overnight mask, on dry hair to tame flyaways and control frizz, or a gentle daily leave-in. This creamy formula made with coconut oil and sweet almond oil offers hydration to dehydrated hair, helping to prevent damage and promote shine.
The Top Coat
High Shine One Minute Hair Mask
This no-fuss, shine-enhancing treatment melts into every strand, achieving conditioned, silky hair in just 60 seconds. Coconut, lemon peel, and sunflower seed oils rescue dehydrated strands, transforming them into soft, shiny locks.
The Deep Treat
Volume Boosting One Minute Hair Mask
Whipped like meringue, this super-moisturizing blend, with a volumizing boost of hydrolyzed rice starch, quickly plumps hair without leaving it feeling heavy. Treat your ‘do to some much-needed love, even when you’re short on time.
The Hot Mess
Dry Texture Foam
Achieve just the right amount of “undone” with a scrunch of this body-building foam. The Hot Mess is your one-stop-shop for beach babe texture in minutes. Applied on dry hair, it creates undetectable grit and thickness that will get your style perfectly imperfect.
The Thick Trick
Volumizing Styling Foam
This plumping styling foam volumizes hair for feather-light fullness. Formulated with nourishing ingredients like pomegranate, green tea and ginseng, limp hair is instantly transformed into lush, thick locks, without feeling sticky or stiff.
The Gloss Boss
Dry Styling Oil
Let this weightless oil take glossy to another level! Second-day hair is no match for this shiny refresh that diminishes the appearance of dullness and damage. Blended with coconut, avocado and macadamia oils, this little wonder can be applied on dry or damp hair to restore moisture and protect from heat.
The Grace Full
Blow Out Balm
Meet self-care in a bottle. This smoothing balm defends your strands against any heat you throw at it. Whipped up with coconut oil, hydrolyzed rice, and soy proteins, this silky formula leaves hair sleek and glossy. Apply to damp hair from root to tip before styling. A DIY blow out has never been easier.
