New Product Roundup

Cosmoprof 2018 Round-Up Banner

We’re just back from the bustling tradeshow floor at Cosmoprof North America, the professional beauty industry’s annual distributor show. This event is where product and tool manufacturers showcase new products for distribution in salons and spas across the country. Here’s a sneak peek at what’s new or coming soon… 

Au Natural Cosmoprof 2018

Our editorial team witness many new launches including growing offerings for natural products. One exhibitor explained that shoppers want wholesome, uncomplicated ingredients that make them feel safe and fit into a healthier lifestyle.

Biotera Natural Origin CollectionNaturelle unveiled the Biotera Natural Origin collection, which features seven color-safe and sulfate, silicone, paraben, Acai Hair Care Systemand dye free products that gently restore hair’s beauty and radiance. Key ingredients include coconut oil, honey, goji berry, and chia extract. Available in September 2018, these biodegradable formulas come in recyclable packaging.

Acai is a new nine-piece hair care system that maximizes nourishment and stimulates hair growth. A powerhouse of essential nutrients, Açaí berries help to maintain a healthy scalp and strengthen hair from the roots. They are rich in proteins, healthy fats, and a wide range of vitamins such as A, B complex, C, and E. These essential nutrients work together to create a healthy environment to aid hair growth. 

OMM Thickening Hair Mask Lakmé Bio Argan OMM Thickening Hair Mask is an anti-aging, weekly treatment with amino acid rich apple stem cells and a blend of exotic oils that rejuvenate and restore vitality to promote fuller hair. This luxurious formula delivers hydration, moisture, and vital nutrients into the hair shaft and creates a UV shield to protect against stress and environmental damage. 

Lakmé Bio Argan is designed to prevent hair dehydration, while it promotes softness, elasticity, and comfort for the hair and scalp. Key ingredients include natural Betaine, which increases the hair’s natural moisture and protects the scalp from irritation and the enviromentl. Hair is left in a healthier and shinier condition. It contains Vitamin E, a natural antioxidant that gives the hair a natural shine with a velvety feel, eliminates frizz, and leaves the hair silky. 

Cosmoprof 2018 Style Masters

Hairstyling launches included an array of products to introduce texture, hold and varied amounts of control.


Neuma ReNeu Dry Shampoo18.21 Man Made / ReuzelNeuma reNeu dry shampoo is a talc and aluminum free safe alternative with ultra-low VOC that keeps both hair and the planet cleaner. It uses natural powders including yarrow root, tapioca starch, and rice bran that absorb oil and unwanted moisture without weighing hair down.Evo Casual Act Molding Whip

Reuzel Extreme Hold Matte Pomade is the strongest hold product of the line. This matte finish pomade works to add definition, volume,  and thickness for dry, messy looks. It's water-based, won't build up, and has a sugary rum scent. 

18.21 Man Made Wax is a high hold, low shine mix of clay and wax for molding or shaping hair. This texturizing formula helps separate, define, and manipulate hair and beard without frizz, keeping both in place all day.

Evo Casual Act Molding Whip is a newly redesigned paste for adding light hold and texture with a soft, matte finish. This versatile, lightweight product is water soluble and works without product build up.

Cosmoprof 2018 Smoothing Action

Frizz is still the number one hair concern for women. With humidity running high in some areas this season, new offerings work to smooth and tame coarseness and frizz.

Inoar Argan Oil Thermoliss thermo-active defrizzing balm is a long-lasting defrizzing product for frizzy, wavy or uncontrollable hair. Infused with arganInoar Argan Oil Thermoliss oil, silk amino acids, and Provitamin B5, this formula penetrates and seals the hair surface while enhancing smoothness and protecting strands from heat styling tools.

Davroe Ends Repair Leave-in TreatmentDavroe Ends Repair Leave-in Treatment protects and seals the cuticle to illuminate and soften hair. This treatment is packed with rice and wheat protein and strengthens and smooths strands, locking in moisture and color, while protecting against UV damage. 

Dott. Solari GlamExpressly for textured hair, Dott. Solari Obliphica Seaberry Hair SerumGlam Discipline Mask is
enriched with moringa oil and ginger to supply softness and nourishment
to hair without weighing it down. It contrasts the frizzy effect and helps eliminate split ends. 

Obliphica Seaberry Hair Serum helps make rebellious and unruly hair feel soothed, nourished, and visibly transformed. Long-lasting frizz protection disciplines and smooths the most unmanageable curly, wavy, or straight hair.

Cosmoprof 2018 Colorful

In addition to an array of new and expanding pro-only hair color offerings, there is an insurgence of color protecting or extending products on the market.

Infuse My Colour extends the vibrancy and intensity of hair color from day one up until the next color. Infuses vega,n biodegradable color while washing hair for immediate color refreshment and tone. Available in ruby, copper, gold, cobalt, and platinum.

Color Edge Anti-Fade SprayPunky Color 3-in-1 Color Depositing Shampoo & ConditionerColor Edge Anti-Fade Spray is infused with botanical ingredients to create volume and shine while protecting hair color from fading. Its hair-strengthening properties preserved and extend hair color while maintaining a silky texture for easy styling. 

Punky Color 3-in-1 Color Depositing Shampoo and Conditioner maintains and prolongs vibrant hair colors and delivers moisture into the hair to help strengthen, repair and protect. It adds shine and helps to retain moisture balance.

Cosmoprof 2018 Oh Baby

 Wee ones were well represented at Cosmoprof with new hair and body care designed for their delicate or sensitive skin.

Little GreenLittle Green is a new line of kid and baby friendly hair and body care products designed to be safe and gentle enough for little ones with troublesome allergies and delicate skin conditions. The hypoallergenic formulas are allergen, paraben, sulfate, and gluten free and are clinically and dermatologist tested.

The Revive family has announced its newest member – Lanu. An all-natural line of baby products made to support the natural processes of a baby's developing anatomy. This line is focused on gentle cleansing, hydration, and complete avoidance of irritation, and offers a satiny texture and an ability to disappear once rubbed into baby's skin. 

Lanu by Revive

Cosmoprof 2018 Tool School

New styling tools are taking on a role of convenience and efficiency this year. Styling irons and heated tools offer quick heat recovery while dryers provide speedier drying times.   

Enzo Milano SX ENZOcool Professional Hot CombEnzo Milano SX ENZOcool Professional Hot Comb is a heated tool for fast styling. This thermal brush utilizes Enzo’s Tribostatic2 heating technology for quick heat recover,  and Tourtanuim coated and heated bristles for a smooth finish. The ENZOcool screen allows for use close to the root without burning the scalp.

Ibiza RB Series Round BrushThe RB series round brushes by Ibiza Hair uses boar bristles combined with carbon fiber nylon for shine and control. An ergonomic rubber handle is coupled with a magnesium-coated beech wood core thatOliva Garden High-Performance Professional Hair Dryer absorbs heat from the dryer and emits negative ions, protecting the hair cuticle from damage, while adding shine and maximum smoothness to the hair. The ceramic barrel smoothly transfers heat to the hair. This brush has heat-resistant, ionic and anti-static properties

Oliva Garden High-Performance Professional Hair Dryer offers 1875 watts of drying power with two speeds and three heat settings plus a cool shot button. Ceramic technology helps prevent heat damage and adds shine while the ionic generator seals in moisture and eliminates frizz.

Cosmoprof 2018 Fighting Hairloss

With the ever-increasing stress of everyday life, not to mention other factors, more people have been dealing with hair loss. 

Keranique HaircareKeranique-a system of hair care solutions to address the underlying causes of women's hair thinning and loss exhibited for the first time in the professional market at Cosmoprof. Formulated with its proprietary Keratin Amino Complex, the collection of mild cleansers, gentle conditioners, intensive treatments, and light-weight styling products help nourish the scalp and fortify thinning hair, too promote healthy hair growth.

Intact Professional HaircareIntact Professional is a salon treatment designed to help defend against hair pulling and reduce hair shedding caused by routine color, chemical, shampooing, cutting, and styling services. Using a patent-pending root securing complex, Intact increases the force it takes to pull out hair and helps reduce hair fall at the time strands are most vulnerable. It activates in minutes and lasts for hours. The line includes a professional strength, salon-only formula available in a back bar size that is also supported by a take-home version available in two sizes.   

Cosmoprof 2018 New Technology

Cosmoprof is known for showcasing products that address growing or emerging markets and new technology. This year certainly was no different.

Emera HaircareNirvel Green Punk HairsprayEmera is a new haircare line with Cannabidiol or CBD, which is rich in nutrients and essential fatty acids that help improve scalp health and nourish hair. The line helps with common dry scalp issues, increases hair elasticity, promote moisture and is an excellent source of antioxidants. 

Nirvel Green Punk Hairspray goes on with a microfine mist and offers a medium hold whilerevitalizing the natural or dyed color of your hair. This low V.O.C. (Volatile Organic Compounds) formula diminishes eye irritation, headache, breathing problems, etc., due to long-term use of hairsprays in the salon.Nano DryFix System

The NanoDryFix System has a patented keratin microcapsule technology specially designed to maximize permeation of keratin through the hair cuticle and into its cortex. Dryfix works by moisturizing and repairing split ends and reducing both frizz and dryness. DryFix Shampoo, Conditioner, and Leave-in Treatment restore and maintains hair's silky, shiny appearance.

Cosmoprof 2018 About Face

Let’s not forget about skin care and cosmetics, a growing sector being represented at the show. In addition to new offerings for skin and body care, there was an increase in facial and lip masks.

Mirabella Eye Love You SeductionMirabella eyeshadow Collection Seduction is an eye palette in a beautiful array of jewel-toned ultra-pigmented pressed powders. Eight long-wear shadows featuring a balance of shimmer and mattes and the luminous highlighter for 36- degree total face use in sculpting and illuminating the face, cheeks, and eyes.

Epic Lash Curling & Volumizing Mascara by BodygraphyEpic Lash Curling & Volumizing Mascara by Bodygraphy is jet-black and lengthens, volumizes, curls and conditions lashes. It features a silicone double-sided comb wand for ultimate lift and curl.

Kocostar Lip MaskKocostar Lip Mask is a soft hydrogel patch that smooths and moisturizes dry, chapped lips. It’s available in five different flavors including the newly launched Cherry Blossom Lip Mask. These soothing masks come 20 in a set in a lip-shaped case that received the 2018 Beauty ID award for package innovation.

For Beloved One Hyaluronic Acid GHK-Cu Moisturizing Bio-Cellulose MaskThe first bio-cellulose face mask For Beloved One Hyaluronic Acid GHK-Cu Moisturizing Bio-Cellulose Mask fits faces perfectly and provides deep penetration and absorption. With GHK-Cu and rare minerals such as malachite, this mask is formulated to repair and rejuvenate skin. Hyaluronic Acid replenishes and locks essential moisture to leave skin dewy soft and supple.

Avya SkincareAvya Skincare launched its anti-aging skin care line, which was designed to provide a luxury beauty experience for women around the world, regardless of complexion. The collection features a blend of peony, turmeric, and neem extract that are combined with other ancient botanicals and technology to deliver an even, radiant complexion.