ColorProof Hosts Cleanup

ColorProof Clean Up
Company Steps Up to be Part of the Solution

To celebrate one year of incorporating ocean-plastics as part of its packaging, ColorProofColor Care Authority recently hosted a beach cleanup in Huntington Beach, California. Touting color care with a conscience the ColorProof team set off to their local shoreline equipped with garbage bags and trash ColorProof Clean Uppickers. In just a few hours, they picked up over 150 pounds of trash that could have potentially entered our oceans. 

ColorProof Clean UpColorProof has also partnered with recycling and packaging experts Envision Plastics to take plastics recovered from beaches, oceans, and other waterways and transform them along with other ingredients into ColorProof bottles. The beach cleanup, as well as ColorProof's commitment to sourcing packaging from up-cycled plastics, is part of the brand's initiative to act sustainably and demonstrate that alternatives do exist.

"We know that approximately 300 million tons of plastic are produced every year, eight million of which enter the world's oceans as waste, resulting in the extinction of marine life and entire ecosystems.  We must change the way we consume to preserve the earth. It was truly eye-opening to see how much trash and plastic fragments exist on just one of our local beaches," said ColorProof's founder and CEO Jim Markham.

Even on a small scale, ColorProof's packaging choice is a step toward a more sustainable future, and one the company hopes inspires change.


  • According to the Center for Biological Diversity, in just the Los Angeles area, over 22,000 pounds of plastic waste including bags, straws, and bottles   are found in the Pacific Ocean every day.
  • Each year, there is enough plastic discarded to circle the earth four times because the average American discards about 185 pounds of plastic and about 35 billion plastic water bottles per year
  • Out of all the waste disposed of, plastic makes up about 10% of the total sum of waste created.
  • Since the ocean breaks down plastic into tiny pieces, fragments of plastic from a single one-liter bottle can be found on every mile of every single beach on Earth.


(Sources: The Center for Biological Diversity; Environmental Protection Agency)