American Wave recently launched Structure Styling Cream, a medium to strong hold hairstyling product that fortifies curls while moisturizing the cuticle and reducing split ends. This light yet creamy formula strengthens weak hair, adds body, shine, and texture, and creates pillowy soft curls. All of this with delicate floral notes and a layer of UV protection.
Macadamia and babassu oils add softness while jojoba produces body, shine, and texture. Hydrolyzed vegetable proteins protect from split ends and frizz. Biotin strengthens and supports weak hair and Vitamin E maintains moisture while improving texture.
“Without a solid foundation, curls tend to be droopy, frizzy, and unpredictable. Structure creates the perfect balance of moisture retention and hold, setting curls up for their best hair day.” — Nick Arrojo