Professional Hair Color

October 2, 2016

Experience Igora ColorWorx, the most intense and long-lasting direct dyes for bold color effects. This line is available in 7 shades including Red, Orange, Yellow, Green, Blue, Purple, and Pink, plus 1 white diluter. Because Igora ColorWorx is a direct dye, no developer is required to achieve amazing results.

September 29, 2016

Pravana has introduced The Blonde Wand, a thermal lightening tool and Pure Light Crème Lightener, inviting industry professionals to create breathtaking blondes in less time.

January 14, 2016

A fifth generation hairdresser, Gerd Hoher is president and founder of arteasecolors, a premium professional color line that is quickly becoming the gold standard for colorists around the globe.

June 8, 2014

The artease®colors artistic team proudly unveils “Prism Effect” – a new collection featuring hair color with no reservations. Using the professional arteasecolors line, the team created an array of looks with rich, color-infused hues.

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