Experience Igora ColorWorx, the most intense and long-lasting direct dyes for bold color effects. This line is available in 7 shades including Red, Orange, Yellow, Green, Blue, Purple, and Pink, plus 1 white diluter. Because Igora ColorWorx is a direct dye, no developer is required to achieve amazing results.
Professional Hair Color
Pravana has introduced The Blonde Wand, a thermal lightening tool and Pure Light Crème Lightener, inviting industry professionals to create breathtaking blondes in less time.
A fifth generation hairdresser, Gerd Hoher is president and founder of arteasecolors, a premium professional color line that is quickly becoming the gold standard for colorists around the globe.
The artease®colors artistic team proudly unveils “Prism Effect” – a new collection featuring hair color with no reservations. Using the professional arteasecolors line, the team created an array of looks with rich, color-infused hues.