Whitney VerMeer’s interest is deeply embedded in creative design and sculpting, editorial photo work, session styling, and catering to creative and high-end clientele. Following school, she worked as a generalist for five years until channeling her interest to specialize solely in modern barbering. Whitney quickly fell in love with the ability to sculpt something and make it far more tailored for each client, which has taken her on a journey over the years to build her brand and acquire mastery over her craft.
Whitney, often called a lead architect of modern barbering, was a finalist for the 2016 North American Hairdressing Awards (NAHA) as “Men’s Hairstylist of the Year” (see her collection above). She is also a National Educator for Baxter of California owned by L’Oreal, and as a Platform Artist for Hattori Hanzo Shears. She currently owns and operates THE AESTHETIC x WHITNEY VERMEER, a lifestyle salon in Minneapolis, Minnesota.
Building A Lifestyle Brand
THE AESTHETIC x WHITNEY VERMEER was the first of its kind as an exclusive hair studio for clients seeking a fusion of modern barbering with the salon standard for high end tailored haircuts and an unprecedented service. THE AESTHETIC x WHITNEY VERMEER is more than just a studio, it’s a lifestyle brand. When you think “men’s hair and fashion” you think “Whitney VerMeer.
Whitney’s vision and goal was unlike any other in the industry at the time of inception, as she wanted to bring back the barber shop traditions and sense of community to blend with standards of salons in order to create a modern grooming experience for the modern man. As most of her clientele are creatives, she also wanted to create a space where she can not only collaborate with them, but where they can collaborate with each other. THE AESTHETIC x WHITNEY VERMEER serves as a collaborative space for artist exhibits and shows that are catered to bringing the community together, spotlighting talents, and hosting events targeted towards her clientele. Events include topics that range anywhere from hair to fashion, to grooming to the afterwork cocktail – THE AESTHETIC is a place to experience it all as a lifestyle brand.
“The Minneapolis creative community is unlike any other. Creatives in Minneapolis are not only passionate, but collaborate with one another to expand and surpass expectations of our own minds and talents. Local artists are willing to set things aside to help each other succeed for the sake of art – to create something really cool together. I’ve always appreciated the way clients have promoted me and this is a great opportunity for me to be able to promote them and their work.” -Whitney VerMeer
Credits: Hair: Whitney VerMeer - NAHA 2016 Nominee for Men's Hairdresser of the Year • Photography: Matthew Whitcomb • Imagery Courtesy Whitney VerMeer & PBA