ABBA Pure Performance Hair Care Launches Always Fresh Dry Shampoo
For the first time in six years ABBA Pure Performance Hair Care is introducing a new product to its collection of professional salon products, the ABBA Always Fresh Dry Shampoo. This innovative and lightweight formula removes oil and odor while providing hair with natural texture and lift between shampoos. Formulated to prevent salt build-up from sweat, ABBA Always Fresh Dry Shampoo is the perfect post-workout dry shampoo to keep in any active person’s gym bag.
“ABBA was way ahead of its time when it created the first vegan, sulfate-free, and gluten-free products back in the 1990s. We’re excited to continue this tradition with our new Dry Shampoo,” said Austin Baskett, chief marketing officer of ABBA. “In keeping with the brand’s legacy of balancing purity and performance, we formulated this product to be free of the aluminum shavings and talc, which are often found in other dry shampoos.”
Like all ABBA products, the new Dry Shampoo contains ABBA’s signature ProQuinoa Complex which repairs and strengthens hair. Key ingredients also include rice starch to absorb oil and prevent salt build up; argan oil, a natural conditioner, to improve hair elasticity; and sunflower seed oil which is rich in natural antioxidants vitamins A, B, C and E to nourish hair.